Corporate Philosophy
Progress for Humanity
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Core Values
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Vision
Progress for Humanity
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Management Philosophy
Realize the dream of mankind by
creating a new future through
ingenious thinking and continuously
challenging new frontiers
Why We ExistProgress for Humanity
We believe progress only becomes meaningful when
it is connected with a deep sense of humanity.
Humanity unites
us, makes us stronger. It guides us in our investments and drives
our innovations.
It’s these principles that we live by, allowing
us to strengthen our relationships, feel connected and get more from
life.
We are here to do the right thing, for humanity.
Our PurposeConnecting people with Quality Time
Our purpose is to reinvent the 24 hours that we
are equally given into quality time,making
every moment truly worthwhile and rewarding.
This our future mobility.It’s not about
going from A to B, it’s about the moments that truly matter.Connecting people with quality time.
Bring a new perspective to automobiles
We want to expand the concept of the automobile from the simple means of transportation that it is now, to a new space that connects people to their families, work, and society. By transforming the automobile into a happy space that people can rely on anywhere and at any time, we aim to add new value to the traditional car.
Innovative mobility solutions
We will deliver greater benefits and value to our customers by securing cost competitiveness in the market. From product development to after-sales service, we will ensure that every process related to the automobile is in line with providing the ultimate customer experience.
Human-centric, eco-friendly technologies and services
Our automotive business will bring to life the stability and convenience that comes with innovative technologies. In addition, we will continue to realize sustainable management by ceaselessly developing new technologies that aim to enhance energy efficiency. We will also expand our service from manufacturing finished cars to all things related to the automobile-including raw materials, auto parts, financing, used cars and recycling. We will also utilize cutting-edge IT technology to maximize connectivity with our customers.